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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The process of research primarily involves identifying, locating, assessing and analyzing of information which one need to explore and reach to some specific conclusion. However, there are various typ...

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The Great Recession of 2007 to 2009, the second-worst economic catastrophe in US history, was caused by a variety of reasons. Defaults on high-risk home loans caused by the crash of the subprime mortg...

Week 2 Discussion 2
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Assignment 7.3

Assignment 7.3

Q 1. What are UPS’s business customers looking or when committing to work with UPS?2. How do UPS’ marketing and sales to business customers differ from working with its residential consumers? 3. How does the UPS story relate to the major concepts of Kotler & Armstrong Chapter 6 on business buyer behavior?

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UPS is a company that deals with the shipping sector and it is known to provide many services and amenities to its customers. The main function of this company is to deliver packages all across the country and that too in a direct competition with United States Postal Services. To accomplish this in the best possible way. United Parcel Service of America pursues a top level of customer satisfaction agenda and they aim to build everlasting relationships with its customers. Their website says that UPS is seriously committed to fulfil the promises that they make to the customers.